removing the "ick" from ticketing

event ticketing should feel human again — built around connection, discovery, & sharing the good stuff. like a favorite treat. like a Cakepop.

01
the
founders

extensive live event experience.

eric and jeff met at Google, where they worked together building the Google Events platform and Google Gather, Google's virtual events platform.

eric westbrook

head of engineering / co-founder

owns the platform — ticketing, payments, wallet, infrastructure.

jeff conley

head of design / co-founder

owns the brand — product design, voice, discovery experience.

30+

combined years in
music & events

our experience

Google sr. art director

Google senior engineer

festival organizer

international music tour management

professional musician - 20+ years

NACA college music touring

booking agent

live production management

venue founder / co-owner

custom guitar company

02
why we
win

ten differences that actually matter.

etix

eventbrite

tixr

buyer fee

flat $1–$4, capped — never a percentage

% of face value + a per-order fee

% of face value + a per-ticket fee

% of face value, negotiated per deal

fee as prices rise

flat — the fee never creeps

scales with the ticket price

event site

custom, non-templated build per client

branded template

template with theming options

custom feature builds

built on request, in the roadmap

not offered

enterprise agreements only

ai event & social artwork

generated in-platform, free to use

not offered

design, development & ux

aggressive, continuous attention

standard industry treatment

support

real humans — call, text or email

ticket queue

help center first, then email

assigned account manager

scalper mitigation

built in — limits, queues, transfer controls

per-order purchase limits

documented anti-bot toolkit

hecvat for higher ed

completed, on file

not published

contracts & exclusivity

none — leave anytime

multi-year terms

platform terms of service

venue lock-ins

*competitor columns are directional summaries of publicly published terms — confirm current pricing before circulating.

03
the
advisors

advised by people who know this business.

randy nichols

advisor

linkedin →

george howard

advisor

Named one of America's Greatest Disruptors by Newsweek. Recognized (alongside others such as Elon Musk) for developing and advancing business and technological initiatives related to empowering artistic creators; inclusive, but not limited to, developing blockchain-based products to facilitate music licensing

linkedin →

04
traction

ticket sales since the beginning of the summer - climbing daily

$272,761.25

events ticketed

05
snowball
effect

one small room. $160k a year.

a single 400-capacity room, tickets averaging $45, four shows a week — our tier 2 buyer fee is $2.

seats

400

buyer fee

$2.00

nights / week

per week

$3,200

1 room, per year

$160,000

80,000 tickets

3 rooms, per year

$480,000

240,000 tickets

10 rooms, per year

$1,600,000

800,000 tickets

*50 weeks of programming per room. fee revenue only — assumes sell-out capacity; organizer-side revenue not counted.

06
snowball
effect

one theater. one room. $1.1m a year.

a single 1,500-seat theater, tickets priced $75–$115, four shows a week — a $3.50 buyer fee sits between our tier 3 and tier 4.

seats

1,500

buyer fee

$3.50

nights / week

per week

$21,000

1 theater, per year

$1,050,000

300,000 tickets

3 theaters, per year

$3,150,000

900,000 tickets

10 theaters, per year

$10,500,000

3,000,000 tickets

*50 weeks of programming per theater. fee revenue only — assumes sell-out capacity; organizer-side revenue not counted.

say hi — we're here.

jeff conley & eric westbrook
cakepop.io/stay-in-touch